e777 is committed to protecting the privacy of every player on our platform. This Privacy Policy explains exactly what personal information e777 collects, why we collect it, how it is used, how it is protected and what rights you have over your own data.
Last Updated: 1 July 2025 · Version 2.4 · Applies to all e777.life accounts and services
Before diving into the full policy, here is a plain summary of how e777 handles your personal information. The full policy below governs in all circumstances — but these six points capture what matters most.
All personal data transmitted between your device and e777's servers is protected using 256-bit SSL encryption — the same standard used by Pakistani banks. Your account details, transaction history and personal information are encrypted both in transit and at rest. Unauthorised third parties cannot intercept or read your data during transmission.
e777 does not sell, rent or trade your personal information to third-party advertisers, data brokers or marketing organisations under any circumstances. The data you provide to e777 is used exclusively for running your account, processing PKR transactions, meeting compliance obligations and improving the platform experience. Nothing else.
Pakistani players using e777 have the right to access their personal data, request corrections, ask for deletion of non-essential data and withdraw consent for optional processing activities. These rights can be exercised by contacting the e777 Privacy Team at any time. Requests are handled within 30 days of receipt.
e777 collects only the personal information that is genuinely needed to provide our services — no more. We do not collect data speculatively or maintain data longer than necessary. When data is no longer required for its stated purpose, it is securely deleted or anonymised in accordance with our data retention schedule.
If you have opted in to receive e777 promotional communications by email or SMS, you can withdraw that consent at any time from your account notification settings or by clicking the unsubscribe link in any marketing email. Withdrawal of marketing consent does not affect service-related communications such as withdrawal confirmations or account security alerts.
In the unlikely event of a data security incident affecting your personal information, e777 will notify affected players within 72 hours of becoming aware of the breach. Notification will include what data was affected, what steps e777 has taken and what you should do to protect yourself. We take security incidents seriously and communicate transparently when they occur.
e777 is the brand name of the online gaming platform operated through e777.life. We provide online gaming services — including Ludo Games, Poker, Card Games, Fishing Games, Aviator Game and PSL Betting — to players located in Pakistan. All financial transactions are conducted in Pakistani Rupees (PKR).
For the purposes of this Privacy Policy, e777 is the data controller responsible for the personal information of players who register and use e777.life. We are responsible for deciding what data is collected, why it is collected and how long it is retained.
For all privacy-related enquiries, data access requests or complaints, contact the e777 Privacy Team at privacy@e777.life. We aim to respond to all privacy correspondence within five working days and to resolve formal data requests within 30 days.
This Privacy Policy applies to all personal information collected through e777.life, through our customer support channels and through any communications you have with e777 staff. It does not apply to third-party websites or services that may be linked from our platform — those are governed by their own privacy policies.
e777 collects personal information through several means: information you provide directly when registering or using the platform, information generated automatically through your use of the platform and information received from third-party payment processors during financial transactions.
| Category | Data Collected | When Collected |
|---|---|---|
| Identity | Full legal name, date of birth, CNIC number | Registration and KYC verification |
| Contact | Mobile number, email address | Registration |
| Account | Username, hashed password, security preferences | Registration |
| Financial | Easypaisa/JazzCash number, bank account IBAN, card details (tokenised only) | First deposit or KYC |
| KYC Documents | CNIC copy, selfie, proof of payment method | KYC verification stage |
| Support | Chat transcripts, email correspondence | Customer support interactions |
When you access e777.life, our systems automatically collect certain technical information that is necessary for the platform to function correctly and to protect account security:
e777 does not collect your precise GPS location. The approximate city-level location derived from your IP address is used only for fraud prevention and compliance purposes — for example, to verify that a login is consistent with your usual location and to detect account takeover attempts.
e777 uses the personal information we collect for specific, legitimate purposes. We do not use your data for any purpose beyond what is described in this policy without obtaining your explicit consent first.
Your identity, contact and account information is used to create and maintain your e777 player account, verify your identity at registration and during KYC checks, process PKR deposits and withdrawals through your registered payment methods, send service communications including transaction confirmations, account security alerts and support responses, and apply responsible gaming limits and controls that you have set.
Technical data including IP addresses, device fingerprints and session behaviour is used to detect and prevent fraudulent account creation, duplicate accounts, payment fraud, money laundering and unauthorised access attempts. e777's fraud prevention systems operate continuously and compare current session data against established patterns associated with each account to flag anomalies for review.
e777 is required to maintain certain records for compliance purposes including anti-money laundering (AML) checks, Know Your Customer (KYC) verification and transaction monitoring. Records maintained for compliance purposes are kept for the periods described in Section 7 and are not used for marketing or profiling activities.
Aggregated, anonymised data about how players use e777 — which games are most popular, which features are used most, where players encounter errors — is used to improve the platform. This data does not identify individual players and is used purely for technical and product development purposes.
If you have opted in to receive marketing communications from e777, your email address and/or mobile number is used to send you information about promotions, new games, tournaments and special offers. Marketing communications are always clearly identified as such. You can opt out at any time — see Section 9 for details.
e777 processes personal data only where there is a valid legal basis for doing so. The legal bases we rely on are:
If you want more information about the specific legal basis applied to any particular data processing activity at e777, contact us at privacy@e777.life with details of your query and we will respond within five working days.
e777 does not sell or trade your personal data. We share your information with third parties only in the following limited and specific circumstances:
To process your PKR deposits and withdrawals, e777 shares the minimum necessary payment data with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank for IBFT transfers or your card issuer. Each payment provider operates under its own privacy policy and data security standards. e777 does not store full card numbers — card data is tokenised through a PCI-DSS compliant processor.
For KYC verification, e777 may share your identity documents and personal information with a contracted identity verification service provider to confirm that your documentation is genuine. These providers process data solely for verification purposes and are contractually prohibited from using your data for any other purpose.
e777 may share account and transaction data with fraud prevention services, financial intelligence systems and regulatory authorities where required by law or where there is a reasonable suspicion of financial crime. This type of sharing is mandatory under anti-money laundering obligations and cannot be restricted by individual players.
e777 will disclose personal data to law enforcement, courts or regulatory bodies when required to do so by legally binding order, subpoena or regulatory direction. Where permitted by applicable law, e777 will notify affected players of such disclosures. Where prohibited from doing so — for example, during an active investigation — notification will be made as soon as it becomes legally permissible.
e777 never shares your personal data with third-party advertisers, data brokers or marketing platforms. All data-sharing arrangements with service providers are governed by written data processing agreements that prohibit use of your data beyond the specific contracted purpose.
Given that e777 processes real PKR transactions, financial data receives a higher level of protection than other categories of personal information. The following specific provisions apply to your payment and transaction data:
e777 keeps your personal data only for as long as it is needed for the purpose it was collected, or as required by legal and regulatory obligations. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data (active accounts) | Lifetime of account | Service provision |
| Account and identity data (closed accounts) | 7 years post-closure | AML compliance obligation |
| KYC documents (CNIC, selfie, proof) | 7 years post-closure | Regulatory requirement |
| Financial transaction records | 7 years per transaction | AML and tax compliance |
| Game history and session logs | 3 years | Dispute resolution, responsible gaming monitoring |
| Customer support records | 3 years from last contact | Service quality and dispute reference |
| Marketing consent records | Until consent withdrawn | Evidence of valid consent |
| Technical logs (IP, device, session) | 90 days | Security monitoring |
| Self-exclusion records | Permanent | Responsible gaming protection |
When data reaches the end of its retention period, it is securely deleted using methods that prevent recovery, or irreversibly anonymised so that it can no longer be linked to you as an individual. Anonymised data may be retained indefinitely for statistical and analytical purposes.
e777.life uses cookies and similar browser storage technologies to deliver core platform functionality, remember your preferences and understand how the platform is used. Below is a summary of the cookies used on e777.life:
| Cookie Type | Purpose | Duration | Can Opt Out? |
|---|---|---|---|
| Essential | Session authentication, CSRF protection, load balancing | Session / 24 hours | No — required for platform to function |
| Functional | Language preference, game display settings, remembered username | 30 days | Yes — via cookie settings |
| Analytics | Anonymised page view tracking, feature usage patterns | 12 months | Yes — via cookie settings |
| Security | Fraud detection, device fingerprinting, anomaly detection | 30 days | No — required for account security |
e777 does not use third-party advertising cookies or retargeting pixels. We do not share cookie data with advertising networks. Analytics cookies use anonymised identifiers and cannot be used to identify individual players outside of e777's own systems.
You can manage your cookie preferences for non-essential cookies from the Cookie Settings option in your account dashboard or by adjusting your browser settings. Note that disabling functional cookies may affect your experience — for example, you may need to re-enter your preferences on each visit.
As an e777 player in Pakistan, you have the following rights regarding your personal data. To exercise any of these rights, contact the e777 Privacy Team at privacy@e777.life. We will respond within 30 days of receiving your request.
You have the right to request a copy of all personal data e777 holds about you. Access requests are fulfilled within 30 days free of charge. Data is provided in a structured, readable format.
If any personal data e777 holds about you is inaccurate or incomplete, you have the right to request a correction. Corrections to account-critical fields such as your legal name require identity verification.
You may request deletion of personal data that is no longer necessary for its original purpose. This right does not apply to data we are legally required to retain, such as transaction records and KYC documents held for AML compliance.
In certain circumstances you can request that we limit processing of your data — for example, while the accuracy of data you have disputed is being investigated — without requiring full deletion.
You may request a machine-readable copy of your personal data for the purpose of transferring it to another service. This right applies to data processed on the basis of consent or contractual necessity.
You can withdraw consent for marketing communications at any time from your account notification settings or via the unsubscribe link in any marketing email. Withdrawal takes effect within 48 hours and does not affect service communications.
Exercising any of the above rights will never result in your e777 account being treated less favourably or your access to platform services being restricted, except where the right exercised (such as requesting account deletion) necessarily requires the account to be closed.
The e777 platform is strictly for adults aged 18 years and over. e777 does not knowingly collect personal information from individuals under the age of 18. All registration information submitted to e777 is treated as confirmation that the registrant is aged 18 or older.
If e777 becomes aware that a player account belongs to an individual under 18, the account will be immediately suspended and all associated personal data will be deleted securely, except where retention is required under legal obligations already described in this policy. Any funds in the account will be reviewed and returned to the original payment source following a compliance check.
Parents and guardians who believe that a minor may have registered an account on e777.life are encouraged to contact privacy@e777.life immediately. Such reports are treated as high priority and investigated within 24 hours.
e777 implements multiple layers of technical and organisational security measures to protect your personal data from unauthorised access, loss, alteration or disclosure. These measures include:
While e777 takes all reasonable precautions to protect your data, no online system can provide absolute security guarantees. Players can contribute to their own account security by using a strong, unique password, enabling two-factor authentication and logging out of e777 when using shared devices.
e777 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, changes in applicable law or changes to the services we offer. The date of the most recent revision is shown at the top of this page.
When material changes are made to this Privacy Policy — changes that affect how your data is used in a significant way — e777 will notify registered players by email or in-platform notification at least seven days before the changes take effect. This gives you time to review the changes and, if you do not agree, to close your account before the new terms apply.
Minor clarifications, typographical corrections and updates that do not materially change how your data is used may be made without advance notice. The current, authoritative version of this Privacy Policy is always available at e777.life/privacy-policy.
Continued use of e777.life after the effective date of any Privacy Policy update constitutes your acceptance of the updated policy. If you object to any update, contact privacy@e777.life before the effective date to discuss your options.
For any questions, concerns or requests related to your personal data or this Privacy Policy, please contact the e777 Privacy Team using the details below. We are committed to responding to all privacy enquiries promptly and transparently.
If you have a general account enquiry — for example, about a transaction, a bonus or a game result — please contact the e777 customer support team at support@e777.life rather than the Privacy Team. The Privacy Team handles data protection matters specifically.
If you believe your privacy rights have been violated and are not satisfied with e777's response to your complaint, you have the right to escalate the matter to the compliance@e777.life address with the subject "Privacy Complaint Escalation". Escalated complaints are reviewed by senior management within seven business days.
This Privacy Policy works together with two other e777 policies that govern your use of the platform. We encourage all players to read all three documents before registering:
Terms and Conditions
Covers account rules, deposit and withdrawal terms, bonus wagering requirements, fair play obligations and how disputes are resolved. Read Terms and Conditions →
Responsible Gaming
Covers deposit limits, loss limits, self-exclusion, session controls and support resources for players who feel their gaming has become problematic. Read Responsible Gaming →